Privacy policy

🛡️ Privacy Policy — Eolia Beauty

Last updated: November 8, 2025

At Eolia Beauty, protecting your personal data is a priority.
This privacy policy explains how we collect, use, and protect your information when you visit our website https://www.eoliabeauty.com or make a purchase.

🔍 1. Data Controller

Eolia Beauty
18 Rue Henri Linchet
5020 Namur, Belgium
📧 info@eoliabeauty.com

We are responsible for processing your personal data in accordance with the General Data Protection Regulation (GDPR) and the Belgian law of July 30, 2018.

💾 2. Personal Data We Collect

We collect different categories of data when you browse our site or place an order:

• Identification data: first and last name, postal address, phone number, email address.

• Payment data: card information (securely processed via Shopify Payments, PayPal, etc.).

• Login and browsing data: IP address, device type, pages visited, duration of visit.

• Order-related data: purchased products, date and amount of purchase, delivery method.

• Marketing data: communication preferences, newsletter subscriptions.

🛍️ 3. Purpose of Data Collection

We use your personal data only to:

• Process and deliver your orders.

• Manage customer service and after-sales support.

• Send confirmations, invoices, and notifications.

• Improve our website and services.

• Inform you of offers, new products, or promotions (if you have consented).

• Comply with our legal and fiscal obligations.

🧰 4. Sharing Your Data

Your data may be shared only with:

• Shopify, our e-commerce platform (hosting, payments, order management).

• Delivery providers (Bpost, Mondial Relay, etc.).

• Secure payment providers (Shopify Payments, PayPal, etc.).

• Marketing partners (if you have consented), including Meta (Facebook & Instagram).

These partners are required to comply with the GDPR and may only use your data for the purposes stated.

🌍 5. Transfer Outside the European Union

Some Shopify subcontractors or service providers may be located outside the EU (notably in Canada or the United States).
In such cases, your data is protected by standard contractual clauses approved by the European Commission.

⏱️ 6. Data Retention Period

• Orders: 10 years (legal accounting obligation)

• Customer accounts: until account deletion

• Newsletter / marketing: until you unsubscribe

• Cookies: according to their lifespan (see next section)

🍪 7. Cookies

Our website uses cookies to:

• Facilitate navigation and purchases,

• Measure website traffic and performance,

• Personalize advertising.

You can manage your cookie preferences at any time via the Shopify consent banner or your browser settings.

📣 8. Use of Meta (Facebook & Instagram) and Meta Pixel

Our site uses the Meta Pixel (Facebook), provided by Meta Platforms Ireland Ltd., to measure ad effectiveness, analyze visitor behavior, and deliver personalized ads on Facebook and Instagram.

The Pixel may collect:

• Pages visited and actions taken on our site (add to cart, purchase, etc.);

• Your IP address;

• Device or browser type;

• An anonymized advertising ID.

These data are used for:

• Conversion tracking,

• Optimizing our advertising campaigns,

• Retargeting (remarketing).

Data collected by Meta does not allow direct identification of you.

• Manage ad preferences: https://www.facebook.com/ads/preferences/

• Meta Privacy Policy: https://www.facebook.com/privacy/policy/

Meta may act as a co-controller with our company for statistical measurement of advertising conversions.

🔐 9. Data Security

We implement all necessary technical and organizational measures to protect your data (HTTPS connection, secure hosting, restricted access management, etc.).

👤 10. Your Rights (GDPR)

You have the following rights at any time:

• Right of access to your data

• Right to rectification

• Right to erasure (“right to be forgotten”)

• Right to object to processing for marketing purposes

• Right to data portability

• Right to restriction of processing

To exercise your rights, contact us at:
📧 info@eoliabeauty.com

You can also file a complaint with the Belgian Data Protection Authority (APD):
https://www.autoriteprotectiondonnees.be

✉️ 11. Policy Updates

We may update this policy at any time.
The latest version is always available on our website.